Marketing and corporate communications
Antonia has 25 years of marketing and corporate communications experience within the financial and professional services industry. She has worked across all aspects of marketing including strategy, branding, advertising, website design, PR, social media, sponsorships, events, promotional material, writing content and budget management.
As Head of Marketing at Investec Private Bank she successfully launched Investec’s brand in the UK and introduced the bank’s zebra advertising campaign.
She organised high profile events with key thought leaders, including Nelson Mandela, and helped develop a campaign for the bank to acquire £2bn in cash deposits during the 2009 financial crisis through a high-profile marketing campaign targeted at the mass affluent.
As a marketing consultant she has launched brands such as CIL as an international management consultancy.